We analyze the inherent values and purpose of the brand destination, why do your audiences choose you? What separates you from others in your category? How are you known now and how do you want to be known? What’s needed for growth, support and the vision for the future?
At the onset of every planning, Routes explore a wide range of advertising and marketing strategies for the proven path destinations.
Examining the strengths and weaknesses of a brand, evaluating present brand portfolio and strategy, and conducting the brand assessments including trends in the market, customer strategy and rival brand strategy analysis.
Strategic PR and Corporate Communication are one of the keys to build brand reputation which use a variety of tactics in delivering the unique values to brands such as consumer segmentation, reputation research, executive media relation, community and organizational related surveys.
When we design packaging for any new product, we always tries to create a functional assortment that helps our client build brand equity and brand recognition for the long term.
We are artisan craftsmen for beautiful and interactive design destinations, we get to understand the needs of our clients, so that we can tailored their exact needs, and deliver high-value results that transform their businesses.
Our Integrated Management system develops an effective goals and ideas into a campaign that deliver results across various mediums including Print, Digital, TV and Radio, we ensure our each particular channel is based on target to promote brand visibility and build a way that highlights what is different, innovative, and authentic.
We develop media plans and strategies that merge traditional and non-traditional avenues to reach the consumer, we identify the planning process and selecting media outlets – mainly newspapers, magazines, digital, TV and radio stations, and outdoor placement.